PSA Project- Semester One Final

Escalona, Raymond L copy

Commercials sell things, PSA’s sell ideas!

 

Students will create short commercial-style PSA’s  (Public Service Announcements) Choose one of the four topics (Community, integrity, Honor, or Social Responsibility) and create a short animated film that teaches your target audience a mini lesson about that topic.

Here is a student-made PSA on Texting and Driving.

This project will serve as your semester one final project, so it is worth 200 points.

Your video must be 30 seconds minimum, but no more than 1 minute long and must include the following:

  • animated title created in Photoshop using Type Tool
  • at least one imported image created/edited by you in Photoshop
  • use of the Position, Scale, Rotation, and Opacity effects on image/title
  • use of at least 3 effects transitions
  • use of at least one video effect on one clip
  • 20 seconds of video shot by you for this project (no old footage)
  • 10 seconds of video imported/downloaded/borrowed

Follow the link here to see a student PSA on Integrity, animated in Adobe Premiere. Here are the definitions of these words to help you start on your research into creating your PSA!

Here are some very funny PSA’s for made up concepts.

Notice the differenr types of shots used to set up the short story that teaches a concept or idea to the audience.

Here is a very good simple and short PSA for Internet use.

PSA

https://www.youtube.com/watch?v=9a9El93UhEw

com·mu·ni·ty

[kuhmyoo-ni-tee]

noun, plural com·mu·ni·ties.

1.

a social group of any size whose members reside in a specific locality, share government, and often have a common cultural and historical heritage.

2.

a locality inhabited by such a group.

3.

a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists (usually preceded by the  ): the business community; the community of scholars.

4.

a group of associated nations sharing common interests or a common heritage: the community of Western Europe.

5.

Ecclesiastical . a group of men or women leading a common life according to a rule.

integrity

in·teg·ri·ty

[in-teg-ri-tee]

noun

1.

adherence to moral and ethical principles; soundness of moral character; honesty.

2.

the state of being whole, entire, or undiminished: to preserve the integrity of the empire.

3.

a sound, unimpaired, or perfect condition: the integrity of a ship’s hull.

honor

hon·or

[on-er] Show IPA

noun

1.

honesty, fairness, or integrity in one’s beliefs and actions: a man of honor.

2.

a source of credit or distinction: to be an honor to one’s family.

3.

high respect, as for worth, merit, or rank: to be held in honor.

4.

such respect manifested: a memorial in honor of the dead.

5.

high public esteem; fame; glory: He has earned his position of honor.

Social responsibility

is an ethical theory that an entity, be it an organization or individual, has an obligation to act to benefit society at large. Social responsibility is a duty every individual has to perform so as to maintain a balance between the economy and the ecosystems.

Responsibility

re·spon·si·bil·i·ty
[ri-spon-suhbil-i-tee]
NOUN [PLURAL RE·SPON·SI·BIL·I·TIES.]
1.
the state or fact of being responsible, answerable, or accountable for something within one’s power, control, or management.
2.
an instance of being responsible: The responsibility for this mess is yours!
3.
a particular burden of obligation upon one who is responsible: the responsibilities of authority.
4.
a person or thing for which one is responsible: A child is a responsibility to its parents.
5.
reliability or dependability, especially in meeting debts or payments.
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